December 10, 2008
Quintura Offers Customizable Options for Web Publishers
New Features Designed to Boost Click-Through Rates for Site Search Solution
December 8, 2008 – Quintura (
www.affiliates.quintura.com), provider of a next-generation site search solution for online content publishers, today announced new features for its publishing affiliates. These customizable options, which include the incorporation of icons and banners into the search cloud and the addition of three new ‘morphology’ dictionaries, offer an enhanced user experience and higher click-through rate for advertisers.
“These new features make Quintura a more engaging partner for web publishers and more dynamic host for brands and advertisers,” said Yakov Sadchikov, founder and CEO of Quintura. “Quintura is taking the visual-based search to the next level by giving publishers and advertisers the freedom to create a unique search experience for users while boosting site performance.”
Quintura’s site search solution, which offers web publishers a patented, site search platform with intuitive, visual search and navigation based on neural networks, has been enhanced with new customizable options including:
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Cloud Images – A new interface enables publishers to embed images and banners (i.e. brand logos and advertisements) in the search cloud. When users mouse over an icon or search term, it expands into a banner, dramatically increasing the click-through rate in tests.
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Icon Blink – To attract users to images within the search cloud, Quintura now offers publishers customizable special effects, including blinking icons, to help boost click-through rates.
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Standalone Search Bar Option – The stand-alone search bar enables publishers to link Quintura Site Search to a separate webpage, so that when search terms are entered, a new window opens, displaying the full-range of search results.
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Color Customization – Additional color options allow publishers to customize all aspects of the site search display, to match their website.
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Language Localization – A semantic search engine, Quintura has added French, Italian and Spanish morphology engines, in addition to the existing English, German, Portuguese, and Russian systems, producing more contextually accurate search results in a variety of languages and locations.
“We are constantly working to improve our product to meet the needs of our publishing affiliates,” said Dennis Szerszen, CMO of Quintura. “We take feedback seriously. Many of these new features were requested by our partners and implemented to make Quintura an easy-to-use and more comprehensive search solution.”
Quintura has developed a unique monetization model that will soon be available for digital publishers. The site search is free for web publishers through an advertising revenue-sharing agreement and is also available on a subscription basis.
About Quintura
Founded in 2005, Quintura (
www.affiliates.quintura.com) offers a proprietary, visual-based search technology based on more than a decade of research in the area of neural networks. Funded by Mangrove Capital Partners, Quintura works with web publishers and online content owners to provide an easier and more relevant in-site search experience. In September 2008, PCMag.com named Quintura one of the top 10 Favorite Alternative Search Technologies. Quintura, Inc. is a U.S. company with research and development offices near Moscow, Russia.
Quintura also offers Quintura Kids, (
www.quinturakids.com) a safe, fun and easy-to-use search destination for younger internet users.
